Behind the scenes: boohoo Attic | Loveraw

Behind the scenes: boohoo Attic

boohoo Attic - the hub of eating, socialising, meeting, working and events at boohoo HQ! 

To celebrate the launch of our snack bars and Food Boosters (added to their homemade smoothies) in boohoo's cafe, we chat to Catering & Hospitality Manager, Katie about life in the Attic!

boohoo HQ

You were taken on to design the boohoo cafe from scratch. What was your vision and how did you achieve that?

I was very fortunate to be given such a fantastic opportunity at boohoo. After meeting up with the CEO’s and getting an understanding of what they were looking for, there were 3 key things that were important for me to achieve.

boohoo Attic would need to be the hub of boohoo; inclusive for all, improve employee relationships, networking and productivity and a multi-functional space for eating, socialising, meeting, working and holding events.

It would be need to represent boohoo as a brand; we’re a vibrant, fast paced bunch with high expectations and I try to reflect that through the variety of menu options and our personalised style of service. Aesthetically we display campaigns, current imagery and video content to heighten employee’s sense of belonging, that they are a part of boohoo and everything boohoo represents - ‘The Global Fashion Leader for a Social Generation’

And thirdly its primary function is to improve employee welfare. My Attic standards of performance’- ‘The 4 c’s’ define our role to the consumer and allow us to maintain a steady customer experience by offering;

Convenience - be user friendly & fair, offer speed of service & efficiency

Consistency - dependability, repeat custom, staple items, reliable & innovative

Cleanliness - duty of care, due diligence, confidence, out do expectations and be exemplary

Customer service - L.A.S.T technique, listen, apologise, solve & thank, using customers names.

boohoo Attic

What's a typical day for you at boohoo HQ?

My day starts on the shop floor, I like to be in the thick of it with the team and get a feel for the day. What’s the staff morale like? How busy is it today? What are the stock levels like? Are the customers engaging with what we have on offer? Is service efficient?

This sets the pace for the rest of the day and allows me to prioritise where I need to be - in the office, on the shop floor or spending time with my team. On average we serve 350 customers a day with 70% footfall being from breakfast to brunch

What kind of food do you serve at the boohoo Attic?

The demographic at boohoo is 71% female with 60% of our customer base being under 30. This reflects the majority of our menu choices such as smashed avo on sourdough, kale & mango smoothies and homemade soups. We pride ourselves on good quality coffee, smoothies and wholesome food that will fuel our employees for the working day.

boohoo smoothies

How do you design the menus and where do you get your inspiration from?

Being in the heart of Manchester’s Northern Quarter we are surrounded by creativity and trend led eateries, so it's important to me that we are ahead of the pack. I work very closely with my suppliers and keep a close eye on the market, reading trend reports and following food blogs to see what the next hottest food crazes are. From oat milk porridge topped with chia seeds, unicorn hot chocolates, espresso sodas or Buddha bowls, boohoo are on point!

How have eating habits changed at boohoo during your time there?

We’ve been open almost five years now and have built a foundation of loyalty and trust with our customers. They are open to our recommendations I think, so they’re more experimental these days. We have seen coffee addicts switch to Matcha, helped flexitarians commit to veganism and overall made certain products a lot more accessible to our customers so they can make informed choices about what they want to eat.

Smoothie Recipe: Turbo Twister

The perfect Monday blues buster or afternoon pick-me-up.

This banana smoothie is a plant based, vegan friendly option perfect for those with nut, milk and soy allergies.

Katie uses a dark roast espresso with ripe red fruit notes of cherry and a dark caramel treacle-like body which complement the cacao and carob giving a natural sweet finish!

  • 250ml Oat Milk
  • 1 shot of espresso
  • 14 slices of frozen banana
  • 3 ice cubes
  • 1 teaspoon of Energise Food Booster (Cacao, Maca, Carob, Baobab, Guarana & Moringa)

Blend until smooth!

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