LoveRaw Lifehacks | Loveraw

Modern farming is letting our veg down! We’ve looked into what’s been going wrong and what needs to change. 

So, it turns out that we aren’t getting the same amount of nutrients in our fruit and veg as our grandparents did and in some cases, you’d have to eat more than double the amount that your ancestors did just to get the same nutrient intake...hello food baby! We’ve researched into this issue to see where modern farming is going wrong, as well as what we can do to make up for this loss.

Declining vegetable nutrition

What We Discovered

Donald R. Davis, a biochemist from the University of Texas at Austin, conducted much of the in-depth research into our nutrient problem. He studied the decline of nutrients in our fruit and veg in the UK (and US) in the last 50-100 years and published an article summarising the three main kinds of evidence that tell us about this decline. Here we’ve broken them down for you:

1. The (literal) s**t we’re putting on our crops is diluting it

Whilst advanced fertilisers and irrigation systems, as well as environmental changes, has seen our crop yield increased in both physical size and numbers over time, unfortunately, this increase has been linked to a drop in nutrient content. This is called ‘the dilution effect.’[1]

Scientists studied this with raspberry plants and found that, although fertilisers increase nutrient content, these nutrients become diluted in the rest of the plant due to it's increased in size. [2] In short, the more crop we have to eat (because of the super-fertilisers), the less nutrients we get in each veggie.

2. Our grandmas’ veg was better than ours

This evidence comes from studying ‘historical food composition data’ via the for carrots and broccoli. A nutrient ratio was calculated by dividing modern plant nutrient data with historical data. Davis tells us:

‘...the strongest evidence for declines occurred for minerals in vegetables, especially calcium and copper, with median declines of 17% - 80%.’ [4]

He explains that although this 80% drop might seem too steep to be true, he found that copper also had the largest ‘dilution effect’ in the raspberry plants study.

3. ‘Super-veg’ vs. the golden oldies

These studies were pretty similar to the fertilisation studies, except they compared the nutrient content of historical low-yield and modern high-yield cultivars (basically a modern selectively-bred super-veg). This was to see if their genetics make a difference to their nutritional value. The first culprits of this ‘genetic dilution effect’ was broccoli, which was seriously lacking in calcium and magnesium compared to its ancestors.[6]

In theory, this issue could be affecting all of our food, as a further study looked into the correlations between yield and mineral concentration in 14 types of wheat, with similarly pessimistic results.

...But Supplements Aren't the Answer

Most solutions to this problem come in the form of synthetic supplements such as capsules, tablets, liquids, or powders. These impersonators mimic the way natural vitamins work in our bodies. Although made to be chemically almost identical, they’re created in a different way to those found in fruit and veg, so the body may not react to them as effectively.


It’s better to get your nutrients from entirely natural food-based products, because that way you’re absorbing the vitamins alongside other contents like minerals, cofactors and enzymes that help with absorption. For example, one study found that with apples, the positives associated with vitamin C came from other elements of the fruit. They explained that

‘vitamin C in apples with skin accounts for only 0.4% of the total antioxidant activity, suggesting that most of the antioxidant activity of fruit and vegetables may come from phenolics and flavonoids in apples.’[8] (You don’t get these bits in synthetics).

We believe that people should be consuming their vital nutrients through foods rather than artificial supplements. It would be pretty tough to double your food intake just to reach this goal, so we’ve done the hard work for you...

We've Got Your Back

To help you up your intake of vitamins and minerals without resorting to supplements, we’ve created Food Boosters! They’re made up of 100% natural, certified organic ingredients meaning that their high vitamin and mineral contents will be absorbed as though you were eating the veggies whole (which you actually are, just dried). The ingredients used in our Food Boosters were chosen because of their particularly high vitamin contents, and have been designed to be added to pretty much any of your daily meals and drinks. Each Food Booster boasts a different health benefits (approved by the European Food Safety Authority) meaning that you don’t have to alter your diet (or eat twice as much) to increase your vitamin intake...goodbye food-baby!

Food Boosters

We have Skin Food, Energise, Easy Greens and Immunity. Now, do yourself a favour - order some Food Boosters, make a cracking meal and sprinkle it aaaaall over!


Team LoveRaw x

So whats new with LoveRaw?

We have some extremely exciting news to share with you - after many very late nights, long days and debates... our brand relaunch is here! To check out what we’ve done, head over to our shop.

When I first launched LoveRaw in 2013, I was literally a one-woman band. I would be designing packaging as well as making, marketing, and selling the bars. At that time, packaging was simply functional, and I didn't have budget for designers. Now, it’s time our packaging reflects who we are at LoveRaw.

So who are we? Definitely not a rustic health-food company. We are fierce, vibrant, youthful, edgy, and full of passion. The past 18 months have been eventful; I've moved my life and business between countries, had a baby, and built LoveRaw from the ground up again. LoveRaw has come a long way since the one-woman band, and now I have a talented, amazing team.

Relaunching is just the start - we have so many more exciting things coming up and we can't wait to share it with you all! 2017 is the year of LoveRaw!

Use these superstars to give your food a nutrient boost (and they're totally organic!)

Sound the panic alarm and grab hold of your loved ones, because we aren’t getting enough nutrients from our veg anymore. Thanks to modern farming techniques, much of the fruit and veg that we eat today has significantly less nutritional value than it would have had 50 years ago1 Research by Texas based biochemist Dr. Donald Davis tells us that some vitamins in our veg have dropped by up to a whopping 38% across the last 50 years, meaning that you now have to eat almost double the amount of them that you once did for the same benefit.

Luckily, some lovely people *cough cough* did something about this and came up with Food Booster Blends. They’re a way to rectify the missing vitamin content from your current veg by simply adding a spoon or two of the powders into your drink, snack, or meal. They’re made up entirely of natural and organic ingredients so, in short, we literally ground down the missing nutrients and are handing it to you on a plate - or in this case, in a tub! Many of our ingredients are imported and difficult to get hold of in one place, so our blends make it easier than sourcing all the raw foods and cooking them into your meals separately… they’re also cheaper than flying to New Zealand for your wheatgrass!

We’ve mixed these imported veggies, fruits, and plants into four deliciously different blends for you to choose to suit your lifestyle - or you can just have them all:


Easy Greens

A great all-rounder for improved wellbeing as well as a general vitamin boost. Containing:


  • Spirulina,
  • Nettle,
  • New Zealand
  • Wheatgrass,
  • Chlorella, Moringa,
  • Kelp
  • Our Easy Greens blend contains calcium which contributes to digestion and bone development, Niacin to help maintain the skin, Iron to reduce fatigue, and Vitamin B12 to promote immunity and help make you feel the best you can be.



    Skin Food

    Perfect for those who want to look their best as well as feel it. Packed full of:

    • Rosehip
    • Goji
    • Maca
    • Baobab
    • Lucuma
    • Camu Camu
    • Acai

    Skin Food contains Vitamin C which helps the skin, joints, and bones. It also has Copper which contributes to hair pigmentation, as well as immunity.



    Goes great with a busy schedule as it keeps you feeling fresh and ready to take on the day (we use it for the office hangover-cure too). With:

    • Cacao
    • Maca
    • Carob
    • Baobab
    • Guarana
    • Moringa

    Energise contains Magnesium which contributes to energy levels, Vitamin C which assists the joints and bone development, Iron to help maintain immunity, and Copper which has antioxidant properties.



    Stops anything holding you back by helping you fight off any nasty bugs. Containing:

    • Turmeric
    • Maca
    • Ginger
    • Cardamom
    • Cinnamon
    • Black Pepper

    Immunity contains Iron which contributes to immunity and brain development. It has Copper which assists the joints, helps to maintain and improve energy levels, and is also bursting with antioxidant properties.

    With all these to choose from, we like to think we’ve given you an organic and easy alternative to doubling the veggies in your diet. You’re welcome!

    Team LoveRaw



    1. Nutrient Decline In Garden Crops
    2. Declining Fruit and Vegetable Nutrient Composition