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Modern farming is letting our veg down! We’ve looked into what’s been going wrong and what needs to change. 

So, it turns out that we aren’t getting the same amount of nutrients in our fruit and veg as our grandparents did and in some cases, you’d have to eat more than double the amount that your ancestors did just to get the same nutrient intake...hello food baby! We’ve researched into this issue to see where modern farming is going wrong, as well as what we can do to make up for this loss.

Declining vegetable nutrition

What We Discovered

Donald R. Davis, a biochemist from the University of Texas at Austin, conducted much of the in-depth research into our nutrient problem. He studied the decline of nutrients in our fruit and veg in the UK (and US) in the last 50-100 years and published an article summarising the three main kinds of evidence that tell us about this decline. Here we’ve broken them down for you:

1. The (literal) s**t we’re putting on our crops is diluting it

Whilst advanced fertilisers and irrigation systems, as well as environmental changes, has seen our crop yield increased in both physical size and numbers over time, unfortunately, this increase has been linked to a drop in nutrient content. This is called ‘the dilution effect.’[1]

Scientists studied this with raspberry plants and found that, although fertilisers increase nutrient content, these nutrients become diluted in the rest of the plant due to it's increased in size. [2] In short, the more crop we have to eat (because of the super-fertilisers), the less nutrients we get in each veggie.

2. Our grandmas’ veg was better than ours

This evidence comes from studying ‘historical food composition data’ via the for carrots and broccoli. A nutrient ratio was calculated by dividing modern plant nutrient data with historical data. Davis tells us:

‘...the strongest evidence for declines occurred for minerals in vegetables, especially calcium and copper, with median declines of 17% - 80%.’ [4]

He explains that although this 80% drop might seem too steep to be true, he found that copper also had the largest ‘dilution effect’ in the raspberry plants study.

3. ‘Super-veg’ vs. the golden oldies

These studies were pretty similar to the fertilisation studies, except they compared the nutrient content of historical low-yield and modern high-yield cultivars (basically a modern selectively-bred super-veg). This was to see if their genetics make a difference to their nutritional value. The first culprits of this ‘genetic dilution effect’ was broccoli, which was seriously lacking in calcium and magnesium compared to its ancestors.[6]

In theory, this issue could be affecting all of our food, as a further study looked into the correlations between yield and mineral concentration in 14 types of wheat, with similarly pessimistic results.

...But Supplements Aren't the Answer

Most solutions to this problem come in the form of synthetic supplements such as capsules, tablets, liquids, or powders. These impersonators mimic the way natural vitamins work in our bodies. Although made to be chemically almost identical, they’re created in a different way to those found in fruit and veg, so the body may not react to them as effectively.


It’s better to get your nutrients from entirely natural food-based products, because that way you’re absorbing the vitamins alongside other contents like minerals, cofactors and enzymes that help with absorption. For example, one study found that with apples, the positives associated with vitamin C came from other elements of the fruit. They explained that

‘vitamin C in apples with skin accounts for only 0.4% of the total antioxidant activity, suggesting that most of the antioxidant activity of fruit and vegetables may come from phenolics and flavonoids in apples.’[8] (You don’t get these bits in synthetics).

We believe that people should be consuming their vital nutrients through foods rather than artificial supplements. It would be pretty tough to double your food intake just to reach this goal, so we’ve done the hard work for you...

We've Got Your Back

To help you up your intake of vitamins and minerals without resorting to supplements, we’ve created Food Boosters! They’re made up of 100% natural, certified organic ingredients meaning that their high vitamin and mineral contents will be absorbed as though you were eating the veggies whole (which you actually are, just dried). The ingredients used in our Food Boosters were chosen because of their particularly high vitamin contents, and have been designed to be added to pretty much any of your daily meals and drinks. Each Food Booster boasts a different health benefits (approved by the European Food Safety Authority) meaning that you don’t have to alter your diet (or eat twice as much) to increase your vitamin intake...goodbye food-baby!

Food Boosters

We have Skin Food, Energise, Easy Greens and Immunity. Now, do yourself a favour - order some Food Boosters, make a cracking meal and sprinkle it aaaaall over!


Team LoveRaw x