Start your successful food business for under £600 | Loveraw

Start your successful food business for under £600

We did it, and so can you

A lot of people have asked me how I set up my own business, especially as I started out making everything at home. It’s difficult to know where to begin especially if your budget is limited, so this will be the first in a series of blog posts about how to start (and grow) your own food company!

To start us off I’m going to share a step-by-step blueprint of how I launched LoveRaw for less than £600 and no, that's not a typo!

When dealing with small budgets, you need to be extremely smart about how you operate. You need to save on everything. We're talking beg, borrow and blag as much as you can! When I started with LoveRaw we were still feeling the effects of the recession, which made things even more tricky. However in the long run I’m actually grateful for the timing because it forced me to think outside the box.

Back in 2013 I was based in Spain. I'd taken a step back from working a soulless desk job in finance and was mourning the death of my father. Both these life experiences made me review what was important to me and how I had to move forward with my life. I made a conscious transition towards healthy eating and decided a career change was on the cards. This led to a product idea that I felt I needed to share!

Unfortunately, at the time I was lacking the following:

  • Any capital to get me off the ground
  • Wealthy parents to fund me
  • Eager investors to fund me
  • Crowdfunding (Kickstarter was in their infancy back then!)
  • Contacts in the food industry

I needed do some serious hustling to make the little money I had, go a very long way!

Here’s a list of all the money I spent to secure an order of £13,000 from Wholefoods Market UK:

  • Flight back to the UK from Spain - £83.28
  • Website, domain and hosting - £25.00
  • Business cards (incl. Design and printing) - £50.00
  • Packaging & Logo freelance designer from Upwork (previously called Elance.com) - £120.00
  • Sample kraft packaging run, sourced from Alibaba - £150.00
  • Labels for the packaging from my local printer, Minuteman - £30.00
  • Incorporation costs for the Ltd company via gov.uk - £12.00
  • Organic ingredients from BuyWholefoodsOnline - £79.50
  • Advance train ticket to London - £45.00
  • TOTAL = £594.78

Yep, for £594.78 I secured an order for £13,000 from Wholefoods UK! The key lessons that I learned along the way, which have now became the foundations on which LoveRaw operates, are:

  • Adapt
  • Make Friends
  • Innovate
  • Validate
  • The Disruptive Hustle

My next blog post will detail how each of these key lessons led to my first order of £13,000. If you want to get it as soon as it’s out, add your email into our mailing list in the box on the right hand side.

I’m happy to answer any questions in the comments below too, so don’t be a stranger! Drop me a line with your thoughts. Who knows, I might even write a blog post about it!

Rimi x



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