LoveRaw Lifehacks | Loveraw

It's not un-common that many people believe that healthy foods are more expensive than less healthy options.

When you look at the bigger picture, healthy eating is actually the more affordable option, especially in the long term. Here we debunk this misleading theory that healthy food is expensive and take a look at how our attitude needs to change towards healthy eating.

Food Boosters 

They've Been Bullsh**ing You - Misleading Reports

In October 2014 The University of Cambridge released a report saying that

'...healthy foods were consistently more expensive than less healthy foods, and have risen more sharply in price over time.' (1)

The question to ask here is how were they comparing and measuring these stats to come up with this report? Their methodology was based on price-per-calorie which is not only unfair, but also pretty damn misleading! Let us elaborate...

The prices of nearly 100 foods were assessed per 1,000 calories, but as healthy foods tend to have a much fewer calories per gram than less healthy foods, this process of measuring gives an unrealistic comparison. Basically, you would need to buy and consume around 30 cucumbers (!) to gain around 1,000 calories, compared to about one 200g packet of ginger nut biscuits. (2) 

Price-per-calorie Method

See what we're getting at here??!

However, when The Institute of Economic Affairs (IEA) measured food costs based on edible weight (instead of the flawed price-per-calorie method) they found...

'...the cheapest ready-meals, pizzas, burgers and sugary breakfast cereals cost more than £2 per kilogram, whereas typical fruit and vegetables cost less than £2 per kilogram. And whilst £1 will buy you one cheeseburger, that same £1 could buy you a kilo of sweet potatoes, two kilos of carrots, two and a half kilos of pasta, ten apples or seven bananas.' (3)

Price per edible weight

Basically you get more for your money when you measure food value by weight instead of calories. Think how many meals you could make out of all those veggies!!

So what does this all mean??

We're not going to deny that in some cases healthy food does cost more, but what is important to consider is what you're actually getting for your money.

Put it this're buying a house and you have found two that are the same size, look the same and are in the same location, but one is more expensive than the other. Why would you buy the more expensive one??

The more expensive house was made by experienced builders, using better quality materials. The cheaper house on the other hand was built using the cheapest materials with the builders goal being as many houses as possible for the most affordable rate. Whilst you'll see immediate savings by opting for the more affordable house, in the long term it will cost you more as the building deteriorates and you'll miss out on the premium benefits!

It's the same when choosing food at the supermarket. Do you want the cheap snack bar filled with additives and refined sugars or the slightly more expensive snack bar that uses nothing but natural, ethical and organic ingredients, that will not only keep you fuller for longer, but nourish your body with much needed vitamins and minerals.

View your health as an investment not an expense!

Why is unhealthy food so cheap?

You're Asking The Wrong Question...

Forget 'why is healthy food so expensive', the real question we should be asking is:

Why is unhealthy food so cheap??

What corners are they cutting? What is the quality of ingredients like? What are additives and fillers are they using to bulk it out? Are their manufacturing processes ethical?

Money shouldn't be the only thing to consider when choosing the food to fuel your body - consider what are you putting in your body and how will that affect your health!

Team LoveRaw


Cam Camu powder

What is Camu Camu?

Camu Camu is a berry from the rainforests of Peru. It’s about the size of a grape but don’t let that fool you, it provides 50 times more Vitamin C than an orange. It's great for:

  • A healthy immune system
  • Healthy eyes, gums and skin
  • Energy levels

How to use Camu Camu everyday?

Unless you can go foraging for berries in the Peruvian rainforest, the best way to consume Camu is in the raw powder form. Due to its potent properties it has a rather strong taste and a very bitter flavour. So here are our recommendations on how to incorporate Camu goodness in your everyday lives:

1. Smoothies and Juices

Mix it in your smoothie/juice. Not a green smoothie, more fruity e.g. pineapple, banana, mango, strawberries. This balances the bitterness.

Rosehip Smoothie

2. Porridge

Mix it into your oats with your favourite fruits and nuts!

3. Yogurt

Tastes amazing with coconut yogurt and fresh berries.

4. Tea

Mix a level teaspoon with your favourite fruity herbal tea. NOTE: Don’t use boiling hot water!

5. Facemask

Mix 1 teaspoon of raw Camu powder with 1 desert spoon of raw honey and 1 teaspoon of yoghurt. Leave on for 15 minutes and wash off. Voila - beautiful skin!

Buy our Skin Food Booster which contains Camu Camu!

Skin Food

 Team LoveRaw x

Buying our Almond Drinks has just got a hell of a lot easier! We've just launched in select Sainsbury's stores across the UK, meaning you can now pick up your favourite LoveRaw Almond Drink at a store near you.

Now doesn't that make your weekly food shop so much more exciting!

Pick us up in Sainsbury's

Which Sainsbury's stores are you in?

We are in the following 92 stores across the the UK...

Fairfield Park 90 Clapham Road BEDFORD
Bagshot Rd Ringmead BRACKNELL
Maidenhead Providence Place MAIDENHEAD
Newbury Hectors Way NEWBURY
Calcot Bath Road READING
Slough Uxbridge Rd Uxbridge Road SLOUGH
Beaconsfield Maxwell Road BEACONSFIELD
High Wycombe Oxford Road HIGH WYCOMBE
Milton Keynes 799 Witan Gate MILTON KEYNES
Coldhams Lane Brooks Road CAMBRIDGE
Torquay Nicholson Road TORQUAY
Cobham Bridge Way COBHAM
Kempshott 3 Wallop Drive BASINGSTOKE
Springfield White Hart Lane CHELMSFORD
Chichester Westhampnett Road CHICHESTER
Bishops Stortford 16 Jackson Square BISHOP'S STORTFORD
St Albans Everard Close ST. ALBANS
Bybrook Simone Weil Avenue ASHFORD
Crayford Stadium Way DARTFORD
Pepper Hill Wingfield Bank GRAVESEND
Thanet Wt Wood Cross Dadson Way RAMSGATE
Sevenoaks Otford Road SEVENOAKS
Cheadle Wilmslow Road CHEADLE
Denton Oldham Street MANCHESTER
Preston Flintoff Way PRESTON
Fosse Park Grove Farm Triangle LEICESTER
Leicester North 501 Melton Road LEICESTER
Lincoln Tritton Road LINCOLN
Low Hall 11 Walthamstow Avenue LONDON
Beckton 1 Claps Gate Lane LONDON
Winchmore Hill 681 Green Lanes LONDON
Euston Tower Local 21 Hampstead Road LONDON
Finchley Rd 02 Centre LONDON
Canada Water Station Local 30 - 32 Surrey Quays Road LONDON
Sydenham Southend Lane LONDON
Streatham Common 480 Streatham High Road LONDON
Earlsfield Local 282 Magdalen Road LONDON
Victoria 115 Buckingham Palace Road LONDON
Clapham Common 133 Clapham High Street LONDON
Fulham Wharf 27 Townmead Road LONDON
Cromwell Rd 158a Cromwell Road LONDON
Mayfair 38 Stratton Street LONDON
Tottenham Court Road 15-17 Tottenham Court Road LONDON
Warren Street Local 145 Tottenham Court Road LONDON
Holborn 129-133 Kingsway LONDON
Kenton 1 Nash Way HARROW
Sury Basin 1 Sury Basin KINGSTON UPON THAMES
Locksbottom Pallant Way ORPINGTON
North Cheam 566 London Road SUTTON
Longwater William Frost Way NORWICH
Durham Unit K, Arnison Retail Centre DURHAM
Heaton Newcastle Etherstone Avenue NEWCASTLE UPON TYNE
Castle Boulevard 11 Castle Bridge Road NOTTINGHAM
Heyford Hill Heyford Hill OXFORD
Shrewsbury Meole Brace Retail Park SHREWSBURY
Hankridge Farm Hankridge Farm TAUNTON
Waterlooville Hambledon Road HAMPSHIRE
Hedge End Tollbar Way SOUTHAMPTON
Watchmoor Park Blackwater Valley Road CAMBERLEY
Kiln Lane Kiln Lane EPSOM
Water Lane Water Lane FARNHAM
Godalming Woolsack Way GODALMING
Burpham Clay Lane GUILDFORD
East Grinstead Brooklands Way EAST GRINSTEAD
Hampden Park Broadwater Way EASTBOURNE
Haywards Heath Bannister Way HAYWARDS HEATH
Rustington Unit C, Rustington Retail Park LITTLEHAMPTON
West Grn Crawley Avenue CRAWLEY
Team Valley Eleventh Avenue GATESHEAD
Sunderland Silksworth Lane SUNDERLAND
Marshall Lake 545 Stratford Road SOLIHULL
Leamington The Shires Retail Park WARWICK
Martineau Place 17 Union Street BIRMINGHAM
Longbridge Longbridge Lane BIRMINGHAM
Bridgemead Paddington Drive SWINDON
Kidderminster 2 Carpet Trades Way KIDDERMINSTER
Archer Rd Archer Road SHEFFIELD
Wakefield Marsh Way Lower Trinity Walk WAKEFIELD
Monks Cross Jockey Lane YORK
Winterstoke Rd 111 Winterstoke Road BRISTOL
W'ton St Marks Raglan Street WOLVERHAMPTON
Cameron Toll Cameron Toll Shopping Centre EDINBURGH
Edinburgh Shandwick Place Local 32-36 Shandwick Place EDINBURGH
Blackhall 185 Craighleith Road EDINBURGH
Braehead 110 Kings Inch Drive GLASGOW
Darnley 10 Darnley Mains Road GLASGOW
Strand Rd 150 Strand Road DERRY
Holywood Exchange Holywood Exchange BELFAST
Forestside Forestside Shopping Centre BELFAST
Sprucefield 5 Sprucefield Park LISBURN
Newry The Quays NEWRY
Colchester Ave Colchester Avenue CARDIFF

Which section of Sainsbury's will I find the Almond Drinks? 

You will find them in the chilled drinks section. Not sure where that is? Just ask a member of staff in store. 

Team LoveRaw x

Modern farming is letting our veg down! We’ve looked into what’s been going wrong and what needs to change. 

So, it turns out that we aren’t getting the same amount of nutrients in our fruit and veg as our grandparents did and in some cases, you’d have to eat more than double the amount that your ancestors did just to get the same nutrient intake...hello food baby! We’ve researched into this issue to see where modern farming is going wrong, as well as what we can do to make up for this loss.

Declining vegetable nutrition

What We Discovered

Donald R. Davis, a biochemist from the University of Texas at Austin, conducted much of the in-depth research into our nutrient problem. He studied the decline of nutrients in our fruit and veg in the UK (and US) in the last 50-100 years and published an article summarising the three main kinds of evidence that tell us about this decline. Here we’ve broken them down for you:

1. The (literal) s**t we’re putting on our crops is diluting it

Whilst advanced fertilisers and irrigation systems, as well as environmental changes, has seen our crop yield increased in both physical size and numbers over time, unfortunately, this increase has been linked to a drop in nutrient content. This is called ‘the dilution effect.’[1]

Scientists studied this with raspberry plants and found that, although fertilisers increase nutrient content, these nutrients become diluted in the rest of the plant due to it's increased in size. [2] In short, the more crop we have to eat (because of the super-fertilisers), the less nutrients we get in each veggie.

2. Our grandmas’ veg was better than ours

This evidence comes from studying ‘historical food composition data’ via the for carrots and broccoli. A nutrient ratio was calculated by dividing modern plant nutrient data with historical data. Davis tells us:

‘...the strongest evidence for declines occurred for minerals in vegetables, especially calcium and copper, with median declines of 17% - 80%.’ [4]

He explains that although this 80% drop might seem too steep to be true, he found that copper also had the largest ‘dilution effect’ in the raspberry plants study.

3. ‘Super-veg’ vs. the golden oldies

These studies were pretty similar to the fertilisation studies, except they compared the nutrient content of historical low-yield and modern high-yield cultivars (basically a modern selectively-bred super-veg). This was to see if their genetics make a difference to their nutritional value. The first culprits of this ‘genetic dilution effect’ was broccoli, which was seriously lacking in calcium and magnesium compared to its ancestors.[6]

In theory, this issue could be affecting all of our food, as a further study looked into the correlations between yield and mineral concentration in 14 types of wheat, with similarly pessimistic results.

...But Supplements Aren't the Answer

Most solutions to this problem come in the form of synthetic supplements such as capsules, tablets, liquids, or powders. These impersonators mimic the way natural vitamins work in our bodies. Although made to be chemically almost identical, they’re created in a different way to those found in fruit and veg, so the body may not react to them as effectively.


It’s better to get your nutrients from entirely natural food-based products, because that way you’re absorbing the vitamins alongside other contents like minerals, cofactors and enzymes that help with absorption. For example, one study found that with apples, the positives associated with vitamin C came from other elements of the fruit. They explained that

‘vitamin C in apples with skin accounts for only 0.4% of the total antioxidant activity, suggesting that most of the antioxidant activity of fruit and vegetables may come from phenolics and flavonoids in apples.’[8] (You don’t get these bits in synthetics).

We believe that people should be consuming their vital nutrients through foods rather than artificial supplements. It would be pretty tough to double your food intake just to reach this goal, so we’ve done the hard work for you...

We've Got Your Back

To help you up your intake of vitamins and minerals without resorting to supplements, we’ve created Food Boosters! They’re made up of 100% natural, certified organic ingredients meaning that their high vitamin and mineral contents will be absorbed as though you were eating the veggies whole (which you actually are, just dried). The ingredients used in our Food Boosters were chosen because of their particularly high vitamin contents, and have been designed to be added to pretty much any of your daily meals and drinks. Each Food Booster boasts a different health benefits (approved by the European Food Safety Authority) meaning that you don’t have to alter your diet (or eat twice as much) to increase your vitamin intake...goodbye food-baby!

Food Boosters

We have Skin Food, Energise, Easy Greens and Immunity. Now, do yourself a favour - order some Food Boosters, make a cracking meal and sprinkle it aaaaall over!


Team LoveRaw x

It's common knowledge that you are most likely to catch a nasty bug in the colder months, however there are many reasons why you should maintain a healthy immune system all year round. Here's why and what you can do!


'Flu season' tends to rear it's ugly head around November. With the influx of germs comes the frantic immune boosting attempts, with most of us wishing we'd prepared in advance instead of waiting to be hit by the plague! By boosting your immune system in advance you'll be less likely to suffer from the cold that's doing the rounds!

Boost your Immunity


Not only should we be preparing our immune systems in advance for the winter colds, Dr. Bruce Hirsch (physician for infectious diseases at North Shore University Hospital in Manhasset, N.Y) has reported that summer colds often last longer AND have a higher chance of recurring! (1) Don't assume you're safe from colds during the warmer months!


Let's not forget that with the summer comes holidays and travelling on planes - basically a flying germ capsule! Microbiologists have tested planes and found that germs can survive for hours and even days after the passenger who brought them on board has departed (2). Gross.

Maintaining a strong immune system by healthy lifestyle choices throughout the year will help fight off illnesses; because quite frankly we're too damn busy to be ill! 



Certain hormones, proteins, and chemicals are released whilst we sleep and it's these bad boys that help restore our immune system! The University of Pennsylvania has found that even short-term sleep loss can have a significant impact on how our immune system functions (3)


We already know that regular exercise is good for our health, but a study has found that a 20-minute session of moderate exercise per day can also stimulate the immune system and produce an anti-inflammatory cellular response (4). Another great reason to get off that butt and start working out!


Scientists at the University of Copenhagen have discovered that Vitamin D is essential to activating our immune defences. Without sufficient vitamin D the killer cells in our immune system will not be able to fight off infections in your body (6). You only need 15 minutes in the sun to absorb your daily dose of vitamin D - a perfect excuse to grab a brew and chill on your lunch break. (7)

**IMPORTANT: Too much sun can cause skin damage. Avoid prolonged periods of time in direct sunlight and make sure you wear sun screen if you are going to be in the sun for longer than 15 minutes.**


Made from nothing but organic turmeric, maca, ginger, cardamom, cinnamon and black pepper, Immunity Food Booster is high and iron and copper which contributes to the normal function of the immune system (8)! You only need to add 1 - 2 teaspoons in your food. It's aromatic flavour lends itself perfectly to curries, soups, dips and golden milk - sprinkle that good s*** everywhere!

Golden Milk

Norwegen health coach, Anne-Line talks to us about how a positive mind can benefit your whole day...


Why is it so important to start your day with a positive mindset?

The thoughts and feelings you have first thing in the morning will affect the rest of your day. Every thought, emotion, feeling and situation in the world has different energies and are on different frequencies. By having positive frequency, thoughts and emotions you will attract positive people, surroundings & situations throughout the day. So if you want to be happy, the morning is a perfect time to start attracting positivity!

What's the first thing you should do as soon as you wake up?

Count your blessings! I’ve done this for years now, and do it automatically. Name 3 things you’re grateful for and really feel that gratitude within you.

What should you eat for breakfast?

Whatever you want! I think life’s here to be enjoyed, so do and eat whatever makes you happy. On the other hand I think the foundation of happiness is a well functioning mind and body, so it’s important to fuel our body with enough energy, nutrients and love. I would say a smoothie bowl with frozen fruits, greens and a lot of crunchy toppings would be perfect.
Green Smoothie Bowl

Do you believe in daily affirmations?

Absolutely! What we hear on a daily basis ultimately becomes our truth. So feed yourself healthy thoughts. My favourite is “I’m perfect just the way I am.” 

Describe your typical morning routine.

Most days I wake up naturally around 7-8 am and name the three things I’m grateful for. I’m very lucky to live alone and work from home, so I turn on some good music, dance around in my underwear, sipping on hot water with apple, cider vinegar & lemon. Ideally I jump into my sneakers and go for a refreshing run in nature. Next up is breakfast where I usually whip up some 'photo-friendly' oats or a smoothie bowl. I’m a simple girl, so a shower and some bronzer is all I need to feel like life’s on my side. Oh, and a good old morning kiss would take it to the next level, not gonna lie!

If you only had time to do a couple of things to put you in a positive frame of mind what would they be?

Again, gratitude lists. Your thoughts and your feelings is what’s going to determine what your life is going to be like, so guide them in the right direction. Depending on my mood I would also include either meditation or a run. It brings me closer to my inner self, where happiness and unconditional love is waiting for me. 

How do you maintain that positivity throughout the day?

A lot of different things happens during a day, both negative and positive. If you’re going to let all the outer things affect your mood, every day is going to be a rollercoaster. So first of all you have to make a choice, every day and every minute, to be happy. You have to really want happiness, and commit to it. Ask yourself why you want to be happy, and remind yourself of that when you’re feeling stressed or overwhelmed. See negative experiences as a opportunity to learn something new, and be grateful for that opportunity. I also choose to believe that everything happens for a reason, so if something doesn’t go the way I planed I assume it’s because something even better is about to arrive.

We talk to marketing student and recipe developer, Kaja about the importance of healthy eating whilst studying...

Research published in the Public Health Nutrition journal, offers the strongest evidence yet of a link between healthy eating and positive performance from students. Kaja discusses the types of food that fuels her day and how to stay healthy on a student budget!


Do you think that there is a link between healthy eating and study performance?

Yes, definitely! Eating healthy makes me feel really energised and awake. In addition good sleeping habits gives me daytime alertness, I rarely go to bed after 10pm. Exercising also makes me a happy person which is important for my study motivation.


Which foods do you feel help with your concentration when studying?  

Veggies and fruits! I usually bring some freshly pressed green juice with me to lectures. My favourite combo is green apples, spinach, cucumber, ginger and lime. A bar is also great as a fast snack whenever I feel my concentration is going down. LoveRaw's Rosehip & Lemon snack bar is my favourite! Basically, fast carbs are great brain fuels. (I stick to healthy options such as fruit)

 Green Juice

How do you stay healthy when you are busy and on-the-go?

One of the most important things I've learnt when it comes to eating healthy is to be prepared. I do a lot of meal planning and meal prep. At the beginning of the week I plan all my meals and purchase whatever I need for them. I prepare my breakfasts, snacks and lunches every evening so I don't have to rush making meals in the morning before I go to school. I also find it helpful to have bars and fruit available to grab whenever I'm in a hurry. I rarely go anywhere without a bar in my purse!

What tips would you give for eating healthy on a budget?

Healthy eating is renowned to be quite expensive. However, when you exclude meat, fish, dairy and other processed foods you'll have quite a lot of money left for veggies, fruit and other plant-based foods. So for me it's never been a problem to eat healthy on a budget. I do pay attention to discounts though and try to eat as seasonal as possible. Doing meal prep and bringing your own lunch and snacks is also a good way to avoid ending up purchasing lunch and other snacks at school/work etc.

Meal Prep!

Describe what you eat in a typical day.

I usually have matcha nice cream topped with oats, nuts, seeds and berries for breakfast. A cold-pressed juice and a bar as a mid-morning snack. Ezekiel toasts with coconut oil, spinach and avocado for lunch. A fruit as an afternoon snack. A mix of quinoa, sun-dried tomatoes, kale and avocado for dinner. And a raw chocolate for dessert - I always have dessert!

Quinoa Salad

What's your favourite 'study fuel' recipe?!

My spelt & banana pancakes! They're so easy to make and still tastes good after being brought in a box.

Follow Kaja on Instagram for more healthy eating inspo!

We talk to marathon runner & fitness blogger Charlie, aka The Runner Beans, about how to start running if you're a newbie...

According to Sport England’s Active People survey, running has had the biggest increase of any sport in England, rising by 63,000 to 2.1 million in 2015! With this in mind and along with our own recent new found love for the sport, we jumped at the chance to interview 6 times marathon runner Charlie. Here are her top tips for beginner runners!

The Runner Beans

How far, frequently and fast should you run to begin with?

I think it's all depends on the person - but I'd suggest starting slow. Often people think they can't run because they set off too fast and then struggle to complete a mile, however if they slowed right down, they would be able to run further than a mile! I love the couch to 5K app for complete beginners - it's a really friendly way to start running.

Top Tips for Beginner Runners

What and when should you eat before and after a run?

Personally I like something simple like toast with peanut or almond butter and a banana pre long run, then something with a combination of protein and carbs post run. I actually love something like chocolate mylk or an iced latte as soon as I finish a long run!

Do I need to invest in proper running gear?

I think the two most important bits of kit to invest in is your shoes and your bra. Spend money on these and then you can buy cheaper leggings, tops etc. However be aware of the fit and material - there's nothing more annoying than something falling down or chafing when you are running 26 miles!

Top Tips for Beginner Runners

Which running apps would you recommend?

Strava or RunKeeper - both free and great for analysing your stats.

How do you maintain the motivation to run?!

I have running goals that I know I won't be satisfied until I achieve them! I want to qualify for the Boston marathon which means running a sub 3.35 marathon. I'm not a fast runner so it's going to take me a lot of work to get there, but I'm determined to reach it.

Check out Charlie's blog The Runner Beans for more inspiring blogs on running and fitness! 

(Photography by Will Patrick)

What a year it's turning out to be for LoveRaw! We kicked off 2017 with the launch of our re-brand, introducing you all to our awesome new packaging and revamped logo.

Today we are super excited to announce a brand new product range to the LoveRaw collection. On-the-go almond drinks!

Almond Drinks

Available in three innovative flavours - Cold Brew Caffe Latte, Cacao & Cardamom and Turmeric Chia Latte - these handy 350ml drinks are packed full of flavour! Boasting a high % of almonds and nothing but natural ingredients, they taste utterly indulgent, but without any of the guilt!


The Light Bulb Moment

Ever craved the taste of a fresh creamy drink, but wanted to avoid a dairy? We hear you! Whilst there are plenty of 1 litre plant based drinks on the market, the option of smaller “on-the-go” ranges, specifically almond based drinks, are extremely limited. We knew at this point we had to launch a drinks range to fill that gap in the market!


Lets Talk About Almond Mylk

Have you ever noticed the actual percentage of almonds that go into other brands? About 1 - 2 %, and they are frequently 'filled out' with rice mylk. As a company we either go hard or go home, so our mylks have a whopping 5% of almonds, and the flavours...oh the flavours! We have taken the classics and given them each a unique twist. There's something to suit everyone's palette, so give them a go and let us know what you think!

Team LoveRaw

So whats new with LoveRaw?

We have some extremely exciting news to share with you - after many very late nights, long days and debates... our brand relaunch is here! To check out what we’ve done, head over to our shop.

When I first launched LoveRaw in 2013, I was literally a one-woman band. I would be designing packaging as well as making, marketing, and selling the bars. At that time, packaging was simply functional, and I didn't have budget for designers. Now, it’s time our packaging reflects who we are at LoveRaw.

So who are we? Definitely not a rustic health-food company. We are fierce, vibrant, youthful, edgy, and full of passion. The past 18 months have been eventful; I've moved my life and business between countries, had a baby, and built LoveRaw from the ground up again. LoveRaw has come a long way since the one-woman band, and now I have a talented, amazing team.

Relaunching is just the start - we have so many more exciting things coming up and we can't wait to share it with you all! 2017 is the year of LoveRaw!