About LoveRaw

Every legend gets a glow-up.

LoveRaw started with a bold idea: make vegan chocolate that actually tastes like chocolate (imagine that). What began in a small kitchen with a food processor and a big dream has since made its way into snack drawers across the UK - and way beyond.

And now, a new chapter begins.

We’re Viki and Yani - plant-based snack lovers, health enthusiasts, and the new faces behind LoveRaw. We’ve been crafting organic food since 2009 with Smart Organic, a brand born in Bulgaria and now spreading good vibes (and good food) in over 60 countries.

Over the years, we’ve been inspired by the brave brands - the ones with no junk, no fluff, just great taste and loads of heart. LoveRaw? Absolute icon.

So when the chance came to carry on the magic, we jumped in, sleeves rolled up and chocolate at the ready.

Why?

Because we believe in what LoveRaw stands for: plant-based chocolate that doesn’t compromise on taste, ever. We’re here to keep the legend alive - and take it further than ever before. Think more places, more shelves, more mouths marvelling at how it’s actually vegan.

So yeah… we’re here. And this story’s just getting good.

With love (and chocolate),
Viki & Yani

The new faces behind LoveRaw