So we had this crazy idea: Make legendary vegan chocolate that tastes like chocolate chocolate!! I started out in 2013 with £600, a food processor and went on a trip to London. This involved hustling past two receptionists and hand delivering samples to a buyer without a meeting. I had a nervous sweat on like you wouldn't believe…..thankfully he liked them.
Since then it’s been a hell of a journey: We’ve rejected offers on Dragons Den, sold millions of LoveRaw products and had three mini’s along the way called Marni, Rui & Ari. The crazy idea is now our reality and has come a long way since our tiny kitchen. If you're wondering what we look like, that's Manav and I on the packaging and yes we are wearing a two person jumper.
Our mission now is to continue making legendary kick ass vegan chocolate whilst maintaining our honest, transparent and no artificial nonsense roots. Remove the stigma and prove that vegan chocolate can be decadently indulgent and delicious!
You can be extremely vegan or sometimes vegan: Or what we like to call an “unvegan” vegan. Curious? Just try it, we think you’ll love it!